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App Localization

Brazilian Portuguese app localization

Brazilians live on their phones, and clumsy in-app copy gets you uninstalled. We localize in-app copy, microcopy, and UX language into native Brazilian Portuguese, and we localize your store listing so you rank and convert in Brazil.

Audit sample

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Humanized PT-BR

Generic / machine

“Convide a sua equipa e comece a colaborar”

equipa” is European Portuguese. Brazilians say “equipe”, and “a sua” adds to the foreign feel.

LingoBraz, native PT-BR

“Convide seu time e comece a colaborar”

“seu time” is how Brazilian software talks. It reads like it was built in Brazil.

Why it matters

App copy decides ratings and retention in Brazil

Almost all Brazilian internet use is mobile, and in app language that feels foreign hurts ratings, retention, and store ranking long before anyone reads your roadmap.

We localize the whole experience, from onboarding to error states, in a register that feels native, and we localize the store listing for Brazilian search so the right people find and install your app.

What we localize

What we localize for App Localization

The whole app experience, plus the store, in native register:

In app strings, microcopy, and UX writing in native Brazilian Portuguese

App Store and Play Store listing localization with Brazilian Portuguese ASO

Push notifications and lifecycle messaging that sound human

Onboarding and empty state copy that guides instead of confusing

Error and edge case messaging in the interface voice

Release notes and in app announcements

Questions

Common questions about App Localization localization

Do you handle app store optimization in Portuguese?+

Yes. Store listing localization includes Brazilian Portuguese ASO, because translated keywords do not match how Brazilians search the stores.

How do you keep up with frequent releases?+

On a retainer we localize new and changed strings each release cycle, so your Brazilian build never falls behind.

Can you integrate with our localization workflow?+

Yes. We work in Lokalise, Crowdin, Phrase, or raw string files, as the native Brazilian Portuguese layer on top of your tooling.

Why not reuse European Portuguese?+

Brazilian and European Portuguese differ in vocabulary and register. European copy reads as foreign and shows up in your reviews.

Free PT-BR Audit

See exactly where your Brazilian Portuguese reads as foreign.

Send us one page of your current copy. We will send back a free, one page audit showing where it sounds translated, European, or machine generated, and what that is costing you. No obligation.