Brazilian Portuguese survey and market research localization
Your data is only as reliable as your translation. We localize surveys, screeners, and discussion guides into Brazilian Portuguese with the methodological rigor research demands, so the answers you collect in Brazil mean what you think they mean.
Audit sample
On a scale of 1 to 5, how satisfied are you?
Generic / machine
“Numa escala de 1 a 5, quão satisfeito está?”
“quão satisfeito está” reads stiff and European to respondents.
LingoBraz, native PT-BR
“Em uma escala de 1 a 5, o quanto você está satisfeito?”
Natural Brazilian phrasing, so respondents answer the question you meant to ask.
Why it matters
Survey localization needs methodological rigor
A poorly localized survey does not just read badly. It biases responses and invalidates findings. Literal translation can shift the meaning of a scale, a screener, or a sensitive question, and you only discover the damage after the data is in.
We localize research instruments with established methods, including TRAPD and back translation, and we preserve semantic and conceptual equivalence, so the question a Brazilian respondent reads is the question you intended to ask.
What we localize
What we localize for Market Research Localization
Research instruments localized to protect your data:
Surveys, screeners, and discussion guides adapted for Brazilian Portuguese
TRAPD workflow (Translation, Review, Adjudication, Pretesting, Documentation)
Back translation and cognitive debriefing on request
Semantic and conceptual equivalence, with intent preserved and bias minimized
A documentation trail for client and stakeholder review
Localization of open ends and verbatim coding support
Keep going
Related services and pages
Questions
Common questions about Market Research Localization localization
Do you follow TRAPD or back translation methodology?+
Yes. We work to the standards research buyers expect, including TRAPD, back translation, and cognitive interviewing, and we document the process for your records.
Do you work with research agencies and panel companies?+
Often. We localize the Brazil leg of multi country studies for agencies, brands, and panel providers, and act as a reliable Brazilian Portuguese partner you can put in front of your own clients.
How do you prevent translation from biasing results?+
We preserve semantic and conceptual equivalence, pretest where needed, and use back translation, so the meaning of each item holds in Brazilian Portuguese.
Can you handle sensitive or healthcare research?+
Yes. Sensitive and healthcare instruments are localized with extra care and documentation, under NDA.
Free PT-BR Audit
See exactly where your Brazilian Portuguese reads as foreign.
Send us one page of your current copy. We will send back a free, one page audit showing where it sounds translated, European, or machine generated, and what that is costing you. No obligation.