Brazilian Portuguese e-commerce localization
Selling into Brazil is a conversion problem, not just a translation problem, and it runs on local marketplaces with local buyer triggers. We localize product, category, and checkout copy into native Brazilian Portuguese, so browsing feels natural and the path to purchase has no friction.
Audit sample
Free shipping on orders over $50
Generic / machine
“Portes grátis em encomendas acima de $50”
“portes” and “encomendas” are European, and the currency is wrong for Brazil.
LingoBraz, native PT-BR
“Frete grátis em compras acima de R$50”
Brazilian terms and Brazilian currency. This is what converts.
Why it matters
Why cross border e-commerce needs Brazilian localization
Brazilian shoppers buy on Mercado Livre, Amazon Brazil, Shopee, and Magalu, and they respond to local conventions for shipping, payment, and pricing. Product copy translated literally from English misses the buyer triggers that drive Brazilian purchases, and the wrong currency or shipping terms add friction at exactly the wrong moment.
We localize at scale, keeping product and category copy natural and consistent across thousands of items, and we adapt the words Brazilian buyers expect, like frete instead of portes, and prices in reais.
What we localize
What we localize for E-commerce
The full path to purchase, localized for Brazilian shoppers:
Product descriptions and category pages localized at scale
Checkout, shipping, and returns copy that reduces friction
Campaign, email, and CRM copy built around Brazilian buyer triggers
Marketplace aware content for Mercado Livre, Amazon Brazil, and Shopee
Customer support and help content in native register
Brazilian Portuguese SEO for category and product pages
Keep going
Related services and pages
Questions
Common questions about E-commerce localization
Do you localize for specific marketplaces?+
Yes. Content is adapted to the platform your buyers use, from Mercado Livre to Amazon Brazil to Shopee, including each platform's conventions.
Can you handle large product catalogs?+
Yes. We localize at scale, keeping terminology and tone consistent across every SKU with a maintained glossary.
Do you localize SEO for the Brazilian store?+
Yes. We localize category and product copy for how Brazilians search, not by translating your English keywords.
Can you adapt pricing and shipping conventions?+
Yes. We use Brazilian currency, shipping, and payment language, so the checkout feels native and reduces abandonment.
Free PT-BR Audit
See exactly where your Brazilian Portuguese reads as foreign.
Send us one page of your current copy. We will send back a free, one page audit showing where it sounds translated, European, or machine generated, and what that is costing you. No obligation.